2013-01-31
Audi City Beijing by Ma Yansong

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Audi City Beijing is the first collaboration between Audi and architect Ma Yansong, and is Audi’s second concept store after London last summer. The installation at ‘Oriental Plaza’ in the center of Beijing is a fusion of Audi’s sophisticated vehicles and the latest technologies.

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The work of Ma Yansong is centered on the human spirit, refashioning traditional orders of space in pursuit of enhanced communal interaction with nature. “Shanshui City,” is the first collaboration between the two; it explores a virtual city, a modern city reflecting our imagination for the future and the introspection of the past. The poetic city lies in the reflections while the modern city remains upside down on the fogged screen. The sudden atmospheric changes, created by light and video, delineate scenarios in which natural elements transform the urban space. 

The classical cities are about the divine while typical contemporary cities are about power and capital, the functional and elementary necessities. Looking at the city of today, the future according to Ma Yansong should "belong to humanity and human emotions, not to technological bravado to display wealth or power. The current reality of cities accumulating skyscrapers is too simple, a monument without humanity in which we busy ourselves living without spirit or joy."

Beijing is a Shanshui City, it contains traditional Chinese feelings of landscape shown at the scale of a city. How can humans and nature exist within dense urban conditions of the modern cities? This connection happens not only in green space, but also in human interactions with such spaces. Ma Yansong treats visitors of the showroom with a peek into the future Shanshui City.

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The full program can be found at:
http://www.audi.com/cn/brand/en/experience/audicitybeijing.html

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